JobMatcher Case Study

Try it live

The tool runs below. The most important thing to find is the small OPM / interone toggle in the top-right of the header. It switches the entire interface between two design worlds, and those two worlds tell the story of this project.

interone

The pre-merger version, the concept the intern team and I built together.

OPM

My post-merger proposal: an AI-assisted rebrush into the new Omnicom Precision Marketing identity.

Flip the switch in the embed to compare them side by side.

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The brief

Every intern cohort at interone runs a dedicated project to learn how Digital Strategists and UX/UI Designers actually work. This round, the HR team played the internal client: build an interactive JobMatcher for the website, so prospective interns can discover which role fits them best.

01 · Strategy

A month of research

Led by my colleague Lena, the interns ran user interviews, benchmarking and user-need mappings, turning raw curiosity into concrete User Needs, Pains and Goals.

02 · Design

From insight to interface

I introduced the second phase and facilitated a Design Studio workshop to translate strategy insights into actual scribbles, then into wireframes and a tested click dummy.

03 · Handover

Build & brand shift

The concept went to development. Then interone merged into Omnicom Precision Marketing, and I proposed an AI-assisted rebrush into the new identity.

Pre-merger · The interns' project

A Design Studio workshop brings a multidisciplinary team together to generate many ideas from different perspectives, early. The six interns worked across locations; I guided them through the process so they learned both the method and the way our Experience Team works.

Intern team in the workshop room with remote colleagues on screen

The cohort, on-site and remote, collaborating across locations.

Sketching wireframes on paper during the design studio

Individual scribble phase: everyone sketches their own ideas first.

Overhead view of laptops and hand-drawn wireframes on the table

Presenting and combining concepts: “stealing” ideas was explicitly allowed.

Team discussing sketches around the meeting table

Group critique: discussing challenges and opportunities together.

Close-up of hand-drawn wireframe sketches for the JobMatcher

The merged result: the best approaches consolidated into one direction.

Post-merger · My AI rebrush

When interone merged into Omnicom Precision Marketing, the JobMatcher needed a new face. I rebuilt the front-end with an AI-assisted workflow, keeping the exact same matching logic and question flow but re-skinning it into the OPM identity: different typography, colour system, motifs and tone. The toggle in the embed lets you switch between both versions in place.

interone

The team's concept

Red-to-purple gradient identity, the original “Work-Type” framing, and the layout the interns and I shaped together in the Design Studio. This is the pre-merger product.

OPM

The AI-proposed rebrush

Omnicom Precision Marketing branding: aperture motif, refined type pairing and a calmer palette. Same logic, same questions, a new identity. My proposal for life after the merger.

Shared on LinkedIn

“

The interns didn't just learn a method; they shipped a real product, and I got to mentor a team through it and carry the work across a brand change.

Jonas Happ · Junior UX Designer, project lead & mentor

My LinkedIn write-up on the Design Studio method behind the concept.